Inici > Mission, vision and values

Mission, vision and values

Mission:

To contribute to the prosperity of Catalonia and its tourism sector, to be its voice abroad, attracting and meeting the needs of tourism with greater added value.

Vision:

To become the marketing leader for the Catalan tourism sector, collaborators and tourists, as well as an international benchmark.

Values: 

. Innovation: this prompts us to go beyond standards and question our processes and protocols, thus providing new solutions and becoming a benchmark in the sector as a dynamic and forward-looking organisation.

. Proactivity: to be a highly competitive team we must respond responsibly with large doses of initiative.

. Positive thought: and a positive attitude. We must face difficulties by turning them into challenges and opportunities for professional growth.

. Commitment: this is an intrinsic value that makes us feel the mission of the Catalan Tourist Board as our own and act accordingly.

. Global vision: to go beyond our immediate reality, taking a global perspective of how we and our partners and collaborators can contribute to meeting the objectives of the Marketing Plan and, together, make our mission a reality.

. Empathy: this helps us to relate to each other and to understand the position of colleagues, clients and the sector, in order to be more united in action, find solutions and meet common goals.

 

OUR SUSTAINABLE AND RESPONSIBLE TOURISM MODEL  

The hallmark of sustainable tourism is its ability to meet today’s needs without compromising those of future generations.
Sustainability is an unwavering value in our tourism model, and Catalonia has an important role to play in this. Both the public and private sector have a responsibility to ensure management is based on the highest sustainability standards possible. When aligned with this commitment, our actions help to build a better future. By redressing climate change and tackling society’s needs, we make Catalonia a better place to live for our citizens and a better place to visit for our guests.

 

Tourism for all 

 

We are fully aware of the issues that the tourism industry can encounter when adapting its establishments and facilities to those with accessibility requirements. That is why we wanted to publish this guide with tips and ideas that provide real solutions for improving the quality of tourist facilities and services and in turn the corporate social responsibility of our sector.

Publication in Catalan

Publication in Spanish

Interactive publication in Catalan  

Interactive publication in Spanish  

This guide has been selected as a Good Practice 2019 in the International Design For All Foundation Awards 2020.

 

 

Accessible tourism is a key factor in the Catalan Tourist Board’s sustainability strategy.

We consider “people with accessibility requirements” to be all those individuals who either have a permanent or temporary disability or issue that may make it difficult for them to go about their daily routine. They can have sensory, mobility, communication or cognitive issues, as well as limitations that may not be apparent on the surface. Many of the people who fall into this category are those with disabilities, those over 65 with age-related health issues or people travelling with children.

These videos give concise information with data on tourism market volume in different countries with a high potential for demand, people’s reasons for travelling, the destinations chosen and tools for drawing in this market segment.

A publication featuring all these data is also available for download:

Brief on outbound markets – Accessible tourism (Catalan version)



 

Catalonia, a sustainable destination

 

 

The Catalan Tourist Board increasingly strives to base its tourism strategy and marketing campaigns on the most sustainable management possible so that every step brings us closer to the goal of a fully sustainable Catalonia.

However, we cannot do it alone. This mission is only possible with the support of the entire Catalan tourism industry and its tourism establishments and organisations. The following publication gives a summary of public and private initiatives that are helping us reach our goal, little by little. We hope that it can serve as a blueprint for other industry stakeholders to follow.

Access the publication in English – Catalonia, a sustainable destination



 

 

Below are ten initiatives aimed at helping you manage your business or establishment more sustainably. The videos cover a range of ideas, from water use, energy consumption and waste management, to making your business more accessible or helping to get your sustainable management measures across to your clients.

List of videos – Catalonia, a sustainable destination

Tips for reducing water consumption

Tips for reducing energy consumption

Tips for improving air quality

Tips for bringing your clients in contact with nature

Tips for efficient business management

Tips for introducing new technologies in your business

Tips for minimising and managing waste

Tips for making your business more accessible

Tips for monitoring your business’ consumption and procurement

 


PROGRAMMES AND PROFESSIONALS

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