We are starting up the Universities Programme
Initially, the Ambassador Programme was created from the Catalunya Convention Bureau with the aim of supporting its members in the organisations to which they belonged in order to create new business opportunities and generate knowledge in our region.
Now that this programme has established itself, and having analysed the needs of the sector, the new Catalunya Congresses Programme of the Catalunya Convention Bureau has been created, which will be the umbrella organisation of the Ambassadors Programme and the Universities Programme.
Now that this programme has established itself, and having analysed the needs of the sector, the new Catalunya Congresses Programme of the Catalunya Convention Bureau has been created, which will be the umbrella organisation of the Ambassadors Programme and the Universities Programme.
Therefore, the other element that will help us develop this new Catalunya Congresses Programme and linked to the Ambassadors Programme is what we have named the Universities Programme.
The universities are one of the main sources of congresses and of the associative network, and through them, we will be able to detect and make contact with these possible new members for the Ambassadors Programme.
As well as working jointly in order to recruit new ambassadors, we will establish a more flowing relationship of collaboration and communication that will enable us to provide a more complete service and new tools for the universities to create synergies between them and the Catalunya Convention Bureau.
