Sònia Serracarbassa wins JMIC Profile & Power Award 2024
The Joint Meetings Industry Council (JMIC) has chosen Sònia Serracarbassa, director of the Catalunya Convention Bureau, as the winner of the JMIC Profile & Power Award 2024. This award recognizes her exceptional contributions to advancing the meetings industry’s awareness and influence both locally and globally.
JMIC president James Rees commented: “Sonia Serracarbassa exemplifies the essence of this award. Her pioneering work, particularly with BEFuture, has galvanised the industry to rethink its potential. She is a true trailblaser shaping the future of business events.”
With over 15 years of experience at the helm of the convention bureau, Serracarbassa has continuously inspired professionals across borders. Her leadership has bridged innovation, digital transformation and sustainability, setting new benchmarks for the industry.
The Profile & Power Award was established to honor individuals whose leadership and innovation have significantly elevated the meetings industry’s profile and influence. Recipients are selected by the JMIC based on their contributions to industry leadership, impactful initiatives, and roles in major organizations. This award highlights those who inspire change and progress within the industry and beyond.
