MEETOVATION: INNOVATION AND RETURN OF CONGRESSES IN DENMARK
This May Denmark has relaunched its Meetovation programme, which began in 2002 to transform and modernise the congresses held in the country. The new stage, which includes a manifesto and a promotonial video, is focused on five key elements to ensure that an event fulfils the expectations of organisers and attendees: social responsibility, active involvement of the congress delegates, full use of the singularities of the city in which the event is held, the economic return (ROI) and the creative spaces for the meetings. The example of Denmark (with a referent city such as Copenhagen) is very inspiring.
For more information, we recommend you visit the Meetovation website.
