Catalonia is committed to consolidating itself internationally as a leading destination for meeting and event tourism. For this reason, the Catalan Tourist Board through the Catalunya Convention Bureau held a new edition of Meet Catalunya, the major benchmark business meeting for the Catalan MICE sector.

This event has led to more than 1,500 business meetings being held between 90 Catalan companies and entities and more than 60 tourist operators from 14 European countries (Germany, Austria, Belgium, Croatia, Denmark, France, Finland, Greece, Ireland, Italy, the Netherlands, Poland and the United Kingdom and Sweden).

The dimension of the Catalan sector in the field of meeting tourism (with more than a thousand spaces suitable for hosting these types of business events), its tourist experience in other segments and the positioning of the city of Barcelona, which for more than twenty years in a row has been among the top 5 in the ranking of cities that organise congresses compiled by the International Congress and Convention Association (ICCA), make Catalonia well-positioned internationally and mean it has high potential regarding the development of this activity. The Catalunya Convention Bureau is working to respond to the needs of a constantly evolving market, which calls for innovation and more experiential and personalised meetings, with the aim of positioning Catalonia as a world reference in this segment.

After the event, the buyers went on a tour to get to know the Catalan meeting tourism sector in situ, through various fam trips. Specifically, 8 trips were made to visit spaces equipped to host business meetings.