THE AMBASSADORS PROGRAMME, IN EL PERIÓDICO DE CATALUNYA
Rafel Peris, who until a few days ago was the president of the OPC, the Catalan Association of Organising Companies of Congresses and Meetings (Jaume Boltà has been named the new president this same July), published an interesting article in El Periódico de Catalunya, in which he wrote about the task of the Ambassadors Programme. In the words of Peris, “there is still a long way to go, but from OPC Catalonia we are convinced of the capacity of the ambassadors to make internationally visible the diversity of attractions and theme areas of Catalonia. Catalonia can legitimately aspire to become a world reference in MICE tourism”.
