The Catalunya Convention Bureau has launched an influencer marketing campaign aiming to highlight Catalonia as an innovative, safe and sustainable MICE destination. #CatalunyaInspires key message focuses on hybrid and nature-connected events, and on applied-to-MICE new technologies. The campaign is led by the German events and tech passionate, Sina Bünte, a CMP-certified meetings professional with extensive knowledge in organizing hybrid, online and in-person events. Bünte is Co-founder & Director Events at SheSharp, which aim it is to foster diversity and inclusion in technology and entrepreneurship, and manager at EventProfsBreakShit, a passion project to bring event professionals together to test Event Tech. 

The campaign has started in July with Sina’s attendance to the Mobile World Congress Barcelona 2021 (first big in-person trade show since the pandemic started) followed by a site visit to Catalunya with the support of: Barcelona Convention Bureau, Baix Llobregat Convention Bureau, Sitges Convention Bureau, Costa Daurada Convention Bureau, Girona City Convention Bureau, Lloret Convention Bureau and Costa Brava Girona Convention Bureau. Throughout the campaign for the next few months, Bünte will be posting about her trip experiences and meetings with Catalan event professionals.

“I’ve noticed that the entire region really focuses on technology and innovation. Everybody is somehow connected in this network of tech startups. But not only that. Within a couple of minutes or hours you are in the nature. So that makes this region truly unique”.