Catalunya Convention Bureau at IMEX
Catalonia has participated, through the Catalonia Convention Bureau (CCB) of the Catalan Tourist Board at IMEX Frankfurt, from May 14th to 16th, 2024. With its own stand featuring the presence of 15 members, the CCB has been able to promote Catalonia’s meeting tourism offer on an international scale, as well as connect with MICE sector professionals, explore new business opportunities, and reaffirm Catalonia’s role as a leading destination in meeting tourism.
In addition to commercial activities and destination presentations, the CCB has introduced for the first time at a fair the Meetings & Sports project. This new segmented product of the CCB aims to attract professional events related to the sports industry.
Furthermore, within the framework of the European project BEFuture, the Catalunya Convention Bureau has organized, together with the other project partners, three professional sessions aimed at the sector:
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