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59th ICCA Congress


The Catalunya Convention Bureau has followed online the 59th ICCA Congress. The congress had a hybrid format and was themed: “Transforming Global Events Together”. ICCA signed the “Kaohsiung Protocol”, a crowdsourced  framework identifying major trends and key strategies which will enable the international meetings industry to thrive, now and into the future. The trends identified include Innovative Business Models, Shared Risk, Digital Restructure & Hybrid Events, and Enhanced Engagement & Value Strategies.


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