The Catalan Tourist Board (CTB) was set up by the Government of Catalonia and is responsible for implementing the government’s tourism promotion policies. It replaced the Turisme de Catalunya consortium, formerly responsible for this work, in early 2010.
The Catalan Tourist Board was created as a body of the Government of Catalonia under Law 15/2007, of 5 December 2007 (in catalan), in accordance with the powers related to tourism conferred by article 171 of the Catalan Statute of Self-Government. The purpose of the CTB is to promote Catalonia as a leading tourist destination based on quality and the social and economic profitability of the tourism industry.
When the CTB took over from the consortium as the body leading initiatives to raise international awareness of the attractions that Catalonia can offer, it marked a turning point in Catalan promotional strategy. The main innovation, which is now growing stronger, was the involvement of the private sector, which now shares in the tasks and responsibility for promoting and selling tourism in Catalonia around the world.
Obtaining measurable results is one of the priority directives of the new body, which focuses its efforts on tourism resources and companies in the industry. To this end, the CTB supports commercialitzation of products and also encourages the generation of self-financing resources.
The CTB is part of the Ministry of Enterprise and Labour. It draws its members from the Government of Catalonia, the General Council of the Catalan Chambers of Commerce, representing the private sector, from the tourism boards of the provincial councils of Barcelona, Tarragona, Lleida and Girona, and from the mixed public and private tourism board of the Catalan capital, Turisme de Barcelona.
As established in its Statutes (in catalan), modified by Decree 165/2010 (in catalan), the Management Board is responsible for approving the CTB’s programme of action. The Ministry of Enterprise and Labour, the Chambers of Commerce Council, the promotional bodies of the provincial councils and private companies supply the board with the funds it requires for its activities.
In its first year, the CTB set in motion more than 300 strategic promotional ventures, some of them extremely important, such as the Catalonia Years organised in other countries and the Buy Catalonia marketing macro-workshop, initiatives that feature every year in the calendar of events and activities.
The CTB publishes an annual Report that gives full details of its work throughout the year. The Annual Report for 2014 can be found in this link.
To view the organisational structure of the Catalan Tourist Board, click here.