Our Offices Abroad

The Catalan Tourist Board’s strategic objective is to establish a presence in the main source markets and to penetrate new markets with excellent potential.

To achieve this goal, the CTB works tirelessly to:

• Promote and position the Catalonia brand and the range of tourism options on offer in Catalonia in the various markets, regardless of whether the CTB has offices there or not.
• Steer promotional activities to appeal to the particular demand that exists in each market.
• Identify the key tourism-related players in each market and to maintain professional relations with them.
• Determine new promotional and commercial opportunities for the Catalan tourism industry.
• Study developments in each market and to monitor the main tourism indicators.
• Maintain contact with the local media and to ensure that our tourist destination receives coverage.

To achieve this goal, the Catalan Tourist Board has a Network of Offices.

The CTB Network of Offices

The Catalan Tourist Board has a presence in more than 30 countries around the world through its Network of Offices. All the offices in the network provide B2B services (services to the Catalan tourism industry and to tour operators in other countries who do business with Catalonia).

Ever since the opening of the first offices outside Catalonia in 1993, the presence of the Catalan Tourist Board has gradually expanded in successive phases as the opportunity has arisen and in accordance with its strategic criteria.

Objectives

The mission of these offices is to publicise the range of tourism options available in Catalonia and to position the Catalonia brand by lobbying in the markets they cover.

In addition, they identify and analyse the trends in demand in each market to ensure that the Catalan Tourist Board’s marketing strategies for the outbound markets are based on full and accurate information.

What services do these offices offer to professionals?

Through its offices, the Catalan Tourist Board provides professionals in the industry with the opportunity to:

• Engage in fluid dialogue with and lobbying of the agents in each market: tour operators, companies, the media, tourism bodies, etc.
• Conduct in-depth studies of each market in their particular sphere and to identify new products and offers. To compile reports, studies and research in their field.
• Benefit from the technical assistance to the Catalan tourism industry and support on marketing, promotion and information.
• Access market data.

Source Market Seminars

The Source Market Seminars are get-togethers for people working in the Catalan tourism industry and the directors of the Catalan Tourist Board’s Network of Offices Abroad.

These seminars are held every two years in different places around Catalonia and are aimed at tourism-related companies and bodies who wish to increase their marketing and promotional initiatives in the various international markets.