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PARTICIPATION OF AMBASSADORS IN THE CONGRESS OF PROFESSIONAL CONGRESS ORGANIZERS IN LLEIDA

The 29th National Congress of the Spanish Congress Organising Companies was held on the 16, 17 and 18 of February in La Llotja in Lleida, attended by professionals from the Ambassadors Programme of the Catalunya Convention Bureau.

National and international speakers took part in the congress, as well as the medical companies and associations, which dealt with several topics of interest for the meetings industry and showed the latest tendencies from the sector. One of the most outstanding is the need to look into a new more useful, interesting and innovative congress model for attendees. The speakers from the professional associations agreed that the professional organisers of congresses must provide an added value when organising a congress, opting for innovation and a change in the business model. New experiences must also be created, which are memorable and of quality, in which the host destination undertakes a relevant role.

Mention should be made of the different workshops that dealt with the use of new technologies, which are becoming the key factor of congresses. This is the case of the correct use of Twitter to achieve a congress attaining greater diffusion, multimedia posters and the tendency of virtual meetings, which facilitate the projection of events. 

Finally, mention should be made that Lleida is a privileged city to host congress tourism, both for its geographical location and for the programmes it offers linked to the natural environment, sport, wine tourism and gastronomy, which complement professional meetings and trips.


PROGRAMMES AND PROFESSIONALS

ACT Tarragona Turisme Diputacio Lleida ddgi Twitter Barcelona Turisme Cambres Catalunya