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Congress calendar

Find out about the next congresses taking place in Catalonia:





New Catalunya Convention Bureau members

The CCB welcomes 14 new members. These companies strengthen the wide and diverse range of MICE suppliers in Catalonia.

Castell de RaymatVenueLleida
Formula GTComplementary serviceVic
Circuit de CalafatVenueCalafat
Hotel Hilton Diagonal MarHotel Barcelona
Hotel Castell de l’EmpordàHotel La Bisbal de l’Empordà
Hotel CMC GironaHotel Girona
Hotel Don CandidoHotelTerrassa
Hotel Jou NatureHotelGuardiola de Berguedà
Hotel Terraverda EmpordàHotelGualta
Jolly DMCDMCCalella
Restaurant WindsorRestaurantBarcelona
SM ExperiencesComplementary serviceSant Cugat del Vallès
Viatges ViñolasDMCRoses
World Trade CenterVenueBarcelona

#CatalunyaInspires MICE influencers campaign


The Catalunya Convention Bureau has launched an influencer marketing campaign aiming to highlight Catalonia as an innovative, safe and sustainable MICE destination. #CatalunyaInspires key message focuses on hybrid and nature-connected events, and on applied-to-MICE new technologies. The campaign is led by the German events and tech passionate, Sina Bünte, a CMP-certified meetings professional with extensive knowledge in organizing hybrid, online and in-person events. Bünte is Co-founder & Director Events at SheSharp, which aim it is to foster diversity and inclusion in technology and entrepreneurship, and manager at EventProfsBreakShit, a passion project to bring event professionals together to test Event Tech. 

The campaign has started in July with Sina’s attendance to the Mobile World Congress Barcelona 2021 (first big in-person trade show since the pandemic started) followed by a site visit to Catalunya with the support of: Barcelona Convention Bureau, Baix Llobregat Convention Bureau, Sitges Convention Bureau, Costa Daurada Convention Bureau, Girona City Convention Bureau, Lloret Convention Bureau and Costa Brava Girona Convention Bureau. Throughout the campaign for the next few months, Bünte will be posting about her trip experiences and meetings with Catalan event professionals.

“I’ve noticed that the entire region really focuses on technology and innovation. Everybody is somehow connected in this network of tech startups. But not only that. Within a couple of minutes or hours you are in the nature. So that makes this region truly unique”.


Download your Rethink Meetings e-book


The Catalunya Convention Bureau has published an e-Book with inspirational ideas for an innovative event. The Rethink Meetings publication has information and suggestions (including MICE & TECH providers) about hybrid and virtual events, gamification, low-tech activities, immersive experiences, health and safety emerging technologies, multi-site meetings… The publication features, among other interesting content, the testimonial of Carlos Grau, CEO Mobile World Capital Barcelona. 

This e-Book is part of Catalunya Convention Bureau’s strategy to catalyse forward-looking professional events, to rethink meetings. Due to its continuous innovation spirit, Catalonia is firmly committed to use new technlogies as a transforming driver for MICE.  

Free download





The Tourism Data System MICE is a project promoted by the Catalan Tourist Board – Catalunya Convention Bureau – with the support of different territorial commissions. Developed by Eurecat, the Tourism Data System MICE is used to obtain business data about meetings in Catalunya and to be able, through its analysis, to transfer specific knowledge about the impact of the MICE tourism in our destination.



Collecting the microdata of the different types of spaces and generating a return of this information to the agents.

Implementing an IT tool that is an interactive and unique statistical information system and a reference on meeting tourism in Catalonia.



Provide a tool that allows each agent to compare their data with similar agents in and out of their municipality in the area of Barcelona, ​​as well as in different areas of Catalonia.

If you do not have a user, you can register using the following link.



The TDS MICE has computer security systems that guarantee the integrity of the data and the preservation of statistical secrecy. For its development it has been advised by the company STAITEC, spin-off technology-based company of the Rovira i Virgili University of Tarragona that has the support and advice of the Unesco Chair of Data Privacy (

The statistical information provided by the tourism data system survey will be used for statistical purposes only. Under any circumstances results from a single specific space are published.

Study on impact of coronavirus on European convention sector


The Strategic Alliance of the National Convention Bureaux of Europe, that Catalunya Convention Bureau is member of, has released the results of a study on “The Impact of Coronavirus on Europe’s Convention Sector”. The analysis, prepared by Tourism Economics, aims at providing a constructive narrative of the meetings and conference sector’s pathway through the crisis, towards recovery, and has developed three scenarios to reflect the possible range of outcomes from this crisis.

 The study also analyses the Convention and event visitation and spending growth in Spain.

Download Key findings: Spain

Baseline, upside and downside scenarios for European convention community

The baseline scenario assumes that all planned events scheduled between March and August are cancelled across Europe, with some recovery in September and October seeing up to 75% of all planned events within a given month going ahead and full recovery by November. Altogether, total event visits in Europe are expected to fall by 58% in 2020. Under the baseline model, some lingering negative sentiment effects are anticipated for both domestic and international event participation, which would result in a reduction in average attendance in 2021 and 2022 of 25% and 5% respectively, before fully recovering in 2023.

The upside and downside scenarios provide two alternative forecasts, indicating that business convention tourism will fall between 36% and 77% in 2020 with a sharp recovery under the upside and a more prolonged one under the downside scenario. The latter assumes, for example, that in September and October only 25% of all planned events are completed, with up to 75% taking place for the remainder of the year within a given month. It also foresees continued government restrictions on the size of gatherings in 2021 and a stronger impact of negative sentiment amongst potential attendees, which will ultimately not see full recovery before 2024. The upside scenario, on the other hand, works with the assumption that the crisis is brought under control in the next few months and expects a recovery beginning in June, with 25% of all planned events going ahead, increasing to 75% in August and all planned events being completed from September onwards.


Factors driving the impact of coronavirus crisis

In developing the three scenarios, the study considered the actions that governments, businesses and individuals take to curb the outbreak as they primarily influence how the coronavirus impacts the meetings and conference industry. Three factors in particular are driving the impact and were taken into account for the analysis: (1) event cancellations or delays implemented voluntarily by organisers or in response to government restrictions on crowd gatherings, (2) official travel restrictions, be it government- or corporate-side, and (3) individual risk aversion that might lead to potential attendees cancel their attendance.


About the Strategic Alliance of the National Convention Bureaux of Europe:

The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.

The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.





Experience with the Ambassadors Programme


Antoni Torrens i Jover – European Federation for Medicinal Chemistry (EFMC)

It was a very positive experience for me taking part in the Associative FamTrip of the Catalunya Convention Bureau in May 2019. It was a very productive trip and perfectly organised. As a member of the Ambassadors Programme I would like to be able to organise a congress in Catalonia with the support of the CCB. The European Federation for Medicinal Chemistry (EFMC), of which I am Treasurer and member of the Executive Committee, represents 25 European countries and more than 7,500 researchers and organises two congresses every year, distributed across Europe. What I have seen and experienced on this trip around Catalonia has enabled me to confirm that we have great infrastructures, modern facilities and an excellent tourist and congress offer, and not only in Barcelona, but also in other areas such as Tarragona, Reus, Sitges, Lleida, Cardona, Girona and Lloret-Costa Brava. If to all this we add teams of people who are very capable, professional, cordial and with a profile clearly directed at the client, then the offer becomes even more attractive. 


Meritxell Teixidó – Universitat Autònoma of Barcelona (UAB)    

Just a year ago I came to form part of the Ambassadors Programme. An experience with which, at the hand of the Catalunya Convention Bureau, I have been able to know better the potential of the Catalunya brand for the organisation of events on a world scale. I feel our tradition and culture, a key ingredient that I wanted to include in the scientific congress I am organising for September 2020 in Sitges.

The 36th European and 12thInternational Peptide Symposium of which I am the Symposium Chairperson, will be the occasion where the approximately 800 delegates from around the world come together for a week in Sitges, sharing the most relevant scientific results in the field of peptides, from their preparation to biomedical uses and in the field of new materials.
Moreover, it is also undoubtedly a privileged balcony to discover Catalonia from, our research, culture and traditions, thus giving the aroma that I want the congress to have.


According to the data published in Hosteltur (17 February 2017), the pharmaceutical industry spends a total of 120 million euros per year for Spanish professional meetings in the sphere of health. However, this is about to change due to the funding restrictions that pharmacists plan to introduce as from the 1 January 2018.

The new ethical code of the industry passed by Eucomed concludes that the member companies of this association involved in medical technology in Europe will not provide direct economic support to health professionals in relation to their attendance at medical congresses. Therefore, it is feared that the National Business Association of the Spanish Pharmaceutical Industry will follow in the path of Eucomed and slow down meeting tourism in the medical sector.

This fact could lead to a considerable decrease in attendance of professionals at the congresses, which according to the President of the Spanish Association of Andrology, Sexual and Reproductive Medicine, “could drop by between 30 and 50%” (Nexotur, 20 February 2017).


Aquest 24 d’abril, el conseller d’Empresa i Coneixement, Jordi Baiget, ha defensat a la conferència “Del Conflicte a la Governança” que el turisme d’avui en dia és un sector econòmic potent, tractor i font de riquesa permanent. Però els “reptes, els nous escenaris i els nous contextos” obliguen a ser més exigents.

Baiget deixà clar que “cal un canvi en l’actual sistema de governança” per poder aconseguir l’excel·lència en el sector i això es pot assolir amb “el diàleg des de la lleialtat” entre les administracions i el sector privat. 

Així doncs, el conseller anuncià la redacció per part del Govern d’un Pla Territorial Sectorial de turisme que “ha de donar resposta a la implantació del turisme en el territori i ha de vetllar perquè ho faci seguint el model del turisme pel qual apostem”. Aquest és un model que defensa un sector turístic potent i generador d’oportunitats i de riquesa “per les empreses del sector, pels seus treballadors i pel territori”, com també basat en criteris de sostenibilitat i la descentralització i “que fixa l’atenció en la despesa que genera el turista“.

Per tant, segons Jordi Baiget, és important crear “espais de complicitat i de confiança” i per fer-ho ha proposat reformular la Taula de Turisme, reactivar la Comissió Interdepartamental i impulsar el Consell General de l’Agència Catalana de Turisme.


The 29th National Congress of the Spanish Congress Organising Companies was held on the 16, 17 and 18 of February in La Llotja in Lleida, attended by professionals from the Ambassadors Programme of the Catalunya Convention Bureau.

National and international speakers took part in the congress, as well as the medical companies and associations, which dealt with several topics of interest for the meetings industry and showed the latest tendencies from the sector. One of the most outstanding is the need to look into a new more useful, interesting and innovative congress model for attendees. The speakers from the professional associations agreed that the professional organisers of congresses must provide an added value when organising a congress, opting for innovation and a change in the business model. New experiences must also be created, which are memorable and of quality, in which the host destination undertakes a relevant role.

Mention should be made of the different workshops that dealt with the use of new technologies, which are becoming the key factor of congresses. This is the case of the correct use of Twitter to achieve a congress attaining greater diffusion, multimedia posters and the tendency of virtual meetings, which facilitate the projection of events. 

Finally, mention should be made that Lleida is a privileged city to host congress tourism, both for its geographical location and for the programmes it offers linked to the natural environment, sport, wine tourism and gastronomy, which complement professional meetings and trips.


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