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Welcome of Managing Director

Welcome to the Catalan Tourist Board, the most important and powerful tool for promoting tourism in our land. In this body, we are fully dedicated to showcasing Catalonia in the world.

Tourism is a strategic sector and one of the economic driving forces of the Catalan economy and this is how it should continue to remain in the future. It currently already represents 12% of GDP and almost 14% of employment in our land. This means we must set objectives that will help us to face the future with guarantees. We therefore work with the primary objective of promoting a tourism model based on the criteria of environmental, economic, social and cultural sustainability, in which quality, innovation and adapting to the needs of tourists are key factors in the competitiveness of our destination.

The great team of professionals that comprise the Catalan Tourist Board use these criteria to conduct promotional activities and commercial actions to drive tourism in Catalonia. And we do this from both our headquarters in Catalonia and the 12 tourist promotion offices that we have around the world, helping us to put the Catalan tourist sector in contact with the world’s main tourist agents.

We are not alone in this important task. We enjoy the complicity of both tourist boards and the (public and private) Catalan tourist sector, helping us daily to build a stronger Catalonia brand through the work programmes of the Catalan Tourist Board.

I invite you to join our project and work together to continue making Catalonia one of the world’s most attractive tourist destinations.

David Font i Simon
Managing Director of the Catalan Tourist Board

 


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