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2018 Year of Cultural Tourism

 

The year 2018 has been declared European Year of Cultural Heritage. Representatives of the Council of Europe and the European Parliament have decided to celebrate this year in order to raise awareness of European values and history and strengthen a sense of community identity.

The Catalan Tourist Board is joining this initiative with a view to promoting cultural tourism and will be organising a number of specific actions related to this product, providing a specifically ear-marked budget of €2.8 million.

In doing this, 2018 continues the line taken in previous years, which focused on family tourism (2014), inland and mountain tourism (2015), gastronomy and wine tourism (2016) and sustainable tourism (2017).

The challenge facing the Year of Cultural Tourism is to position culture as a key, differentiating factor for the destination, with tourism playing an essential role: highlighting the value of culture and contributing to its social and economic sustainability.

Thus, it is a two-way challenge whereby culture strengthens the uniqueness of cultural tourist attractions, while tourism ensures the sustainability of culture.

The Catalan Tourist Board wants to stress the value of all cultural heritage, from the internationally renowned to the more local and less known. Cultural heritage is found all over Catalonia and the aim is to constantly improve the balance between the different regions and ensure that the economic benefits of cultural tourism are widely distributed.

The goals of the Year of Cultural Tourism 2018 in Catalonia are to:
  • Link culture as a differentiating factor more closely to the Catalonia brand.
  • Increase the volume of tourism income by offering a higher value tourism experience.
  • Promote the creation of a quality offer oriented towards quality demand, by transforming cultural resources into saleable tourism products.
  • Stress Catalonia’s value as a destination of self-governed, sustainable and competitive destinations, promoting better territorial distribution of tourism.
  • Take this opportunity to reduce seasonal differences in tourism, highlighting the tourism value of Catalan culture.
  • Increase the consumption of cultural tourism experiences by visitors once in Catalonia.
  • Maximise the benefits that culture which takes advantage of tourism can also offer local residents.
The Catalan Tourist Board will be organising 150 actions with a budget of €2.5 million, the highest yet for a tourism-themed year.

The priority markets are: France, the United Kingdom and Northern Ireland, Germany, Russia, Italy, Belgium and Scandinavia; and on a secondary level: the USA, Australia, China, Japan and Chile.

The tourism and cultural industries in Catalonia are fully involved in organising and executing the different actions in the Year of Cultural Tourism 2018, including both their own and those proposed by the Catalonia Ministry of Tourism and Culture.

If you would like to publicise actions in the Year of Cultural Tourism in the social media, you can use the hashtags #catalunyaexperience, #somcultura and #anyturismecultural

Year of Cultural Tourism dossier

List of Year of Cultural Tourism actions in the press dossier. You can download it at the following link:


Logos and application manual

You can download the logo and application manual at the following links:

If you need the logo in another language (German, Danish, Korean, Estonian, Finnish, Hebrew, Dutch, Italian, Icelandic, Japanese, Norwegian, Occitan, Portuguese, Russian, Swedish or Chinese), please contact the Design Manager of the Catalan Tourist Board, Ramon Balsalobre: rbalsalobre@gencat.cat

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